George,a PR Professional,has Been Conducting PR Work for a Local

question 19

Multiple Choice

George,a PR professional,has been conducting PR work for a local bank.George needs to provide the bank president with an accurate and objective summary of the value of his PR efforts.Which of the following would be the best tool for George to use?

• A)advertising value equivalence
• B)audience reach
• C)impression rate
• D)key message visibility

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Definitions:

Collective Bargaining

The negotiation of labor contracts between labor unions and firms or government entities.

Lockout

A negotiating tactic in which a firm forbids its unionized workers to return to work until a new collective bargaining agreement is signed; a means of imposing costs (lost wages) on union workers.

Efficiency Wages

Higher-than-market wages paid by employers to increase worker productivity, morale, and retention.

Below-equilibrium Levels

Refers to a situation where the quantity of a good or service demanded exceeds the quantity supplied at a given price, typically leading to shortages.