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What Is a Gatekeeper? Why Do PR Professionals Need to Identify

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What is a gatekeeper? Why do PR professionals need to identify and work with gatekeepers?


Definitions:

Tai Chi

A Chinese martial art practiced for both its defense training and its health benefits, emphasizing fluid, gentle movements.

Qui Gong

A traditional Chinese practice combining movement, meditation, and controlled breathing to enhance physical and mental well-being.

Ovo-lacto-vegetarian

A person who does not consume meat but includes eggs and dairy products in their diet.

Lacto-vegetarian

A vegetarian diet that includes dairy products in addition to plant-based foods.

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