Public Relations Instructor and Consultant Don Bates Maintains That Everything

question 50

Multiple Choice

Public relations instructor and consultant Don Bates maintains that everything written for PR purposes must include what element?

• A)5 Ws and H
• B)compelling headline of 20 letters or less
• C)concrete call to action
• D)boilerplate

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Definitions:

Dividend Payments

Distributions of earnings made to shareholders by corporations, usually in the form of cash or additional shares.

Manufacturing Expenses

Costs associated with producing goods, including raw materials, labor, and overhead.

Controversial Organizations

Organizations that generate public disagreement or debate due to their practices, missions, or impact on society.

Social Responsibility

Social responsibility is the commitment of a business to contribute to sustainable development, welfare of the community and society at large, beyond its profit objectives.