While You Are Developing Programming Strategy for a Campaign Designed

question 12

Multiple Choice

While you are developing programming strategy for a campaign designed to encourage kids to be more physically active,a manager requests that you hire a local pro basketball player as a celebrity spokesperson.What should you do?

• A)Contact the team's PR Director immediately and ask for an appointment with the athlete.
• B)Incorporate this tactic into the overall strategic plan.
• C)Ignore the manager's request because you think he's being pushy.
• D)Resist the urge to act on this tactic until you have completed the strategy and are ready to fully consider this tactic,as well as others.

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Definitions:

Cisplatin

A chemotherapy drug used to treat various types of cancer by interfering with DNA replication in cancer cells.

Ammonia Molecules

Consists of one nitrogen and three hydrogen atoms, NH3, a colorless gas with a distinctive pungent smell, used as a fertilizer and in many industrial processes.

Poisoned

A condition caused by ingesting, inhaling, or coming into contact with toxic substances.

Ionic Compound

A substance made up of ions that are bonded together by the force of electrostatic attraction, known as ionic bonding.