It Is Predicted That by 2020,one-Third of All Retail Sales

question 23

Essay

It is predicted that by 2020,one-third of all retail sales are expected to come from millennials,of whom 87% prefer to purchase products with a social or environmental benefit.What does this prediction foretell for the future of strategic PR and CSR initiatives?

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Definitions:

Expensed

The process of recording costs as expenses in the income statement in the period in which they are incurred.

Direct Materials

Raw materials that are directly traceable to the production of a specific product and include in its cost.

Predetermined Overhead Rate

A rate calculated before a period begins, used to allocate manufacturing overhead costs to products based on a specific activity base.

Budgeted Manufacturing Overhead

The estimated total indirect costs related to the production process, planned for a specific period.