Why Do Most Scholars and Practitioners Believe It Is Best

question 5

Multiple Choice

Why do most scholars and practitioners believe it is best to have only two or three objectives in a strategic PR plan?

• A)to allow management to add their own objectives to the plan
• B)to provide more focus and discipline to the planning process and avoid overwhelming the plan
• C)to keep the plan flexible and fluid
• D)to achieve management buy-in and support

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Definitions:

Michelin Tire Company

A multinational tire manufacturer based in France known for its tire quality, safety innovations, and the Michelin Guide, which awards Michelin stars for excellence to a select few establishments.

B2B Markets

Business-to-Business markets where transactions are conducted between companies rather than between companies and individual consumers.

Modified Rebuy

is a buying situation where an organization makes some changes to their regular purchase specifications or suppliers, requiring some review but not starting from scratch.

Current Vendors

Businesses or suppliers currently providing products or services to a company.