While You Are Developing Programming Strategy for a Campaign Designed

question 12

Multiple Choice

While you are developing programming strategy for a campaign designed to encourage kids to be more physically active,a manager requests that you hire a local pro basketball player as a celebrity spokesperson.What should you do?

• A)Contact the team's PR Director immediately and ask for an appointment with the athlete.
• B)Incorporate this tactic into the overall strategic plan.
• C)Ignore the manager's request because you think he's being pushy.
• D)Resist the urge to act on this tactic until you have completed the strategy and are ready to fully consider this tactic,as well as others.

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Definitions:

Observational Learning

The process of learning behaviors by watching and imitating others.

Operant Conditioning

A learning process in which the strength of a behavior is modified by its consequences, such as reinforcement or punishment.

Negative Campaign

A political campaign strategy focused on discrediting or attacking the opposition, rather than promoting positive attributes or policies of the candidate.

Emotional Response

The subjective experience and expression of emotions in reaction to stimuli.