An Objective of the Johnson & Johnson Plan Is: "Engaging

question 7

Multiple Choice

An objective of the Johnson & Johnson plan is: "Engaging and educating healthcare professionals about sustainability best practices." What is an example of an appropriate tactic to implement in support of this objective?

• A)hiring a highly respected physician to serve as campaign spokesperson
• B)sending out media kits with information on sustainability
• C)holding a major industry conference on sustainability best practices
• D)offering discounts to healthcare providers who publicly support Johnson & Johnson initiatives

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