Which of the Following Is Assumed by the Uses and Gratification

question 62

Multiple Choice

Which of the following is assumed by the uses and gratification theory?

• A)Mental processing depends on analysis and reflection.
• B)Most opinion leaders are members of active publics.
• C)The flow of influence can be either upward or downward.
• D)Consumers have options for satisfying their needs.

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Definitions:

Closed Systems

Systems that do not interact with the environment outside of themselves, limiting the exchange of matter or energy.

External Environment

Outside forces and conditions that influence the operations and outcomes of an organization or system.

Communes

Communities where people live and work together, often sharing common interests, property, possessions, and values, usually outside of mainstream society.

Management Science

An interdisciplinary study that uses statistical methods, mathematical modeling, and analytical approaches to decision-making and problem-solving in business and other organizations.