According to ELM,persuasive Messages That People Receive Through the Central

question 15

True/False

According to ELM,persuasive messages that people receive through the central route are based on mental shortcuts.

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Definitions:

Dynamic Communication

Communication practices characterized by adaptability, interactivity, and responsiveness to changing contexts or audiences.

Organizational Stake

An interest or share in an undertaking or organization, typically referring to how various stakeholders can affect or be affected by the organization's activities and policies.

Ideological Control

The attempt to influence or control people's beliefs, values, and behaviors through normative ideas and assumptions within an organization or society.

Values and Beliefs

Core principles and assumptions that guide behaviors and interpretations of events by individuals or cultures.