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Focus Group Research Is a Very Common Method for PR

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Focus group research is a very common method for PR.What occurs during a focus group? What role does the moderator play? What are the benefits and drawbacks of focus group research?


Definitions:

Order

The arrangement or sequence of elements or events in a particular way.

Outlier

An observation in a data set that is distant from other observations, often indicating a measurement error or a unique phenomenon.

Mode

The most prevalent figure found in a group of data points.

Central Tendency

A measure that represents the center or typical value in a dataset, commonly understood through mean, median, and mode.

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