As a PR Practitioner,why Should You Study Scholarly Theories? How

question 52

Essay

As a PR practitioner,why should you study scholarly theories? How can a solid understanding of systematic research help you develop an effective PR campaign?

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Definitions:

Symbolic Interactionism

A sociological perspective focusing on the ways in which individuals interpret and give meaning to the world through symbolic interactions.

Resource Mobilization Theory

A theory in social movements indicating that the success of social movements depends on resources such as money, labor, and the social organization of these resources.

Solidarity Theory

A sociological concept that emphasizes unity or agreement of feeling or action, especially among individuals with a common interest; mutual support within a group.

Frame Alignment Theory

A sociological theory that explains how social movement organizations align their activities and goals with the interests and beliefs of potential new members to facilitate mobilization.