Which of the Following Is Essential When Applying the Uses

question 40

Multiple Choice

Which of the following is essential when applying the uses and gratification theory?

• A)identifying the needs and most appropriate media for a target public
• B)ensuring that multiple publics will evaluate and then try a product
• C)determining the best method for drawing out the opinions of all publics
• D)understanding the needs and opinions of opinion leaders and influencers

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Definitions:

Social Recognition

The acknowledgement or appreciation of an individual's presence, efforts, or achievements within a social context.

Behaviour Modelling Training

A training technique that involves demonstrating desirable behaviors in a training session and allowing participants to practice and replicate the actions.

Employee Recognition Program

An employee recognition program is a scheme set up by an organization to reward and acknowledge the hard work and achievements of its staff, aiming to boost morale and enhance productivity.

Social Reinforcement

The positive or negative feedback from others that can influence and modify a person's behavior in a social setting.