Which of the Following Is Assumed by the Uses and Gratification

question 62

Multiple Choice

Which of the following is assumed by the uses and gratification theory?

• A)Mental processing depends on analysis and reflection.
• B)Most opinion leaders are members of active publics.
• C)The flow of influence can be either upward or downward.
• D)Consumers have options for satisfying their needs.

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Definitions:

Substantial Income

A significant amount of money earned, usually enough to support a high standard of living or fulfill financial goals.

Compounded Semiannually

The process of calculating interest on both the initial principal and the accumulated interest from previous periods twice a year.

Compounded Annually

Interest calculation method where the interest earned is added to the principal at the end of each year, then the new total earns interest.

Check Register

A record of all transactions in a checking account, including checks written, deposits made, fees paid, ATM withdrawals, and so on.