According to the Two-Step Flow Theory,the Media Influence Early Adopters

question 30

True/False

According to the two-step flow theory,the media influence early adopters who then influence certain groups of publics.

---

Definitions:

Franchise Relationship Model (FRM)

A business model where a franchisor licenses its know-how, procedures, intellectual property, use of its business model, brand, and rights to sell its branded products and services to a franchisee.

Best Efforts

A commitment to exert the utmost effort to achieve a specified objective within the constraints of the situation, without guaranteeing the outcome.

Franchise Marketing

A strategy for promoting and selling franchise opportunities to potential franchisees, expanding the brand's reach.

Field Support Function

Assistance and resources provided to operational units or personnel in the field to facilitate the execution of their tasks and missions.