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Focus Group Research Is a Very Common Method for PR

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Focus group research is a very common method for PR.What occurs during a focus group? What role does the moderator play? What are the benefits and drawbacks of focus group research?


Definitions:

Internal Validity

The degree to which a study establishes a trustworthy cause-and-effect relationship between a treatment and an outcome.

Generalizability

The extent to which the findings from a study can be applied or extended to broader populations, settings, or times.

Ecological Validity

The degree to which the findings of a study can be generalized to real-world settings.

Independent Variables

In experimental research, the variables that are manipulated or changed by the researcher to determine their effect on dependent variables.

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