Edward LBernays Pioneered the Use of Behavioral Psychology in PR Campaigns

question 4

True/False

Edward L.Bernays pioneered the use of behavioral psychology in PR campaigns intended to shape public opinion.

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Definitions:

Lichen

A compound organism consisting of one or more symbiotic fungi and an alga or cyanobacterium.

Fungus

A kingdom of spore-producing organisms that feeds on organic matter, including molds, yeast, mushrooms, and toadstools.

Photoautotroph

Organisms that carry out photosynthesis, using light energy to synthesize organic compounds from inorganic substances.

Sac Fungi

A group of fungi belonging to the Ascomycota Phylum, characterized by the production of spores in special structures called asci.