What Contributions Did Daniel J

question 57

Essay

What contributions did Daniel J.Edelman make to the public relations field?

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Definitions:

Tobacco Companies

Firms involved in the manufacturing, marketing, and distribution of tobacco and tobacco-related products, such as cigarettes and cigars.

Issues Management

The proactive process of identifying, evaluating, and responding to public policy, social, and ethical issues that could impact an organization.

Systematic Preparedness

The organized and planned set of actions and measures taken to be ready for known risks and unforeseen events, minimizing impact and enhancing response.

Coalition Building

the process of forming alliances or groups among individuals or organizations with a common goal or interest.