Which of the Following Is a Component of the 2012

question 44

Multiple Choice

Which of the following is a component of the 2012 PRSA definition of public relations?

• A)advocating for greater understanding about an organization and its goals
• B)building mutually beneficial relationships between organizations and their publics
• C)engaging in two-way communication for the purpose of developing customer relationships
• D)identifying the communication needs of organizations and their various publics

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Definitions:

Expected Rate

The anticipated return on an investment, factoring in the probability of various outcomes, including risks and rewards.

T-bill

Short for Treasury bill, a short-term government security issued at a discount from the par value and pays no interest before maturity, but is redeemed at its face value.

Correlation Coefficient

A numerical measure that describes the size and direction of a relationship between two variables.

Capital Market Line

A line used in the capital asset pricing model to illustrate the rates of return for efficient portfolios depending on the risk-free rate of return and the level of risk (standard deviation) for a particular portfolio.