Tanya Is in the Process of Conducting Customer Focus Groups,distributing

question 62

Multiple Choice

Tanya is in the process of conducting customer focus groups,distributing online surveys,and analyzing customer response cards.Which term best describes Tanya's efforts?

• A)strategic planning
• B)secondary research
• C)public affairs planning
• D)primary research

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Definitions:

Generating Questions

The process of coming up with questions that provoke thought, elicit information, or facilitate a deeper understanding of a topic.

Conducting Primary Research

The process of collecting original data directly from sources through methods like surveys, interviews, or experiments, as opposed to analyzing existing data.

Developing Problem Statement

the process of outlining a clear, concise description of the issues that need to be addressed by a project or study.

Credibility

The quality of being trusted, believed, or convincing; crucial for effective communication and persuasion.