In 2012,the PRSA Published the Following Definition of Public Relations

question 21

Essay

In 2012,the PRSA published the following definition of public relations: "Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics." In a brief essay,discuss the different elements of this definition and explain the meaning or significance of each.

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Definitions:

Genetic Abnormality

Genetic Abnormality refers to a deviation from the normal sequence in the genetic material of an organism, which can result in diseases or variations in physical appearance or function.

SIDS

Sudden Infant Death Syndrome, an unexplained infant death, usually during sleep, that doesn’t have a clear cause even after thorough investigation.

Serotonin

A neurotransmitter largely found in the brain, intestines, and blood platelets that regulates mood, appetite, sleep, memory, and learning.

Anencephaly

Failure of the forebrain to develop.