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Market Modification
Strategies used by companies to change the characteristics of the marketplace to improve competitiveness and customer appeal.
Discontinuous Innovation
A breakthrough product or service that creates a completely new market or drastically changes both the existing market and consumer habits.
Market Modification
The process of changing a market’s dynamics, including product offerings, pricing strategies, and customer engagement to achieve better performance or competitive advantage.
Product Repositioning
The strategic process of changing a product's place in the market by altering its image, target audience, or distinct features.
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