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The most important duty of public accounting is to the:
Implicit Attitudes
unconscious beliefs or feelings toward persons, groups, or symbols that influence a person's reactions and decisions unbeknownst to them.
Automatic Associations
are quick, involuntary connections made between concepts, emotions, or behaviors based on past experiences and knowledge.
Experiential System
A cognitive process based on sensory experiences, intuition, and personal feelings, as opposed to analytical thinking.
Schema Accessibility
The ease with which a mental schema is activated in one's mind, influencing perception and behavior in specific situations.
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