Cognitive Dissonance Theory Was Developed by ________

question 32

Multiple Choice

Cognitive dissonance theory was developed by ________.

• A) Festinger
• B) Kelley
• C) Hall
• D) Milgram

Understand the concept of media richness and identify the least rich communication mediums.

Recognize the role of semantics, stereotypes, and language in shaping communication.

Analyze the effects of impression management strategies in interpersonal communication.

Explain the importance of feedback in the communication process.

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Definitions:

Customer Service

Assistance and support provided by a company to those people who buy or use its products or services.

Availability

The state of being accessible or obtainable; in commerce, refers to how readily a product or service can be found or provided.

Pricing

The process of determining the value that will be charged for goods or services offered to customers.

Employing Mystery Shoppers

A strategy used by businesses involving undercover shoppers hired to evaluate customer service, product quality, and overall experience discreetly.