Hillary Is Not Impressed with Her Choices for Student Body

question 83

Multiple Choice

Hillary is not impressed with her choices for student body president, but knows she should vote in the election. In her opinion, Juan is not qualified for the position, but neither is Mark. She trusts Mark and admires his decision-making ability over Juan's. In fact, she likes Mark so much she volunteered for his campaign one afternoon. Volunteering for the campaign represents the ________ component of her attitude toward him.

• A) feeling
• B) behavioral tendency
• C) intuition
• D) belief

---

Definitions:

Upper Management

The highest level of executives within a company, responsible for overall strategy and decision making.

Marketing Channel Decisions

The process of selecting the most effective pathways to deliver goods or services from producers to end customers, influencing distribution strategies.

Implement

To put into effect or action; to carry out a plan, process, or instruction.

Channel Conflict

When members at different levels of the same marketing channel, such as manufacturer and retailer, are in disagreement.