Which of the Following Statements Regarding Persuasion Is False

question 52

Multiple Choice

Which of the following statements regarding persuasion is false?

• A) Messages that create fear can sometimes work well at persuading an audience of a particular point.
• B) Individuals with low self-esteem are more easily influenced in attitude change.
• C) A one-sided argument is more persuasive than a two-sided argument.
• D) Individuals who are highly intelligent tend to resist persuasion because they think of counterarguments.

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Definitions:

Business Portfolio Model

A strategic tool used by businesses to categorize and evaluate different segments, projects, or investments within the company based on factors like profitability, risk, and growth potential.

Strategic Business Units

Organizational entities within larger corporations, operating with their own mission, vision, and resources, focused on market needs.

Web-Based System

Software applications that operate over the internet and can be accessed through web browsers, simplifying access and use.

Customer Value

The customer's view of a product or service's worth relative to other choices they might have.