The Most Critical Factor (And the One Most Difficult to Change)

question 130

Multiple Choice

The most critical factor (and the one most difficult to change) in altering attitudes is the ________.

• A) medium of the communication
• B) audience's characteristics
• C) message itself
• D) source of the message

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Definitions:

Timbre

The quality or color of sound that makes it unique, such as the difference in sound between a piano and a violin when playing the same note.

Sound Wave

A longitudinal wave consisting of compressions and rarefactions, which travels through a medium such as air or water.

Purity

The condition or quality of being clean, free from contaminants, or morally upright.

Timbre

The quality of a sound that distinguishes it from other sounds of the same pitch and volume.