When We Must Speed Up, Intensify, or Shift the Direction

question 167

Multiple Choice

When we must speed up, intensify, or shift the direction in our behaviors or when we feel we have to live up to a higher standard of performance, we experience ________.

• A) cognitive dissonance
• B) anxiety
• C) frustration
• D) pressure

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Definitions:

Want

An expressed desire or wish for something that is not necessary for survival but may enhance the quality of life or provide satisfaction in some way.

Place

In marketing, refers to the distribution aspect and making the product available to the customer at the right location.

Inventory

The total amount of goods and materials held in stock by a business, warehouse, or store.

Marketing Mix

The combination of factors that can be controlled by a company to influence consumers to purchase its products, typically comprised of the 4Ps: Product, Price, Place, and Promotion.