Examlex
Reliability refers to the dependability and consistency of the scores yielded by a given test.
Specific Purpose
Identifies what you hope to accomplish with your message and what your audience should do or think after receiving your message.
Audience
A group of people who watch, read, or listen to the same thing.
Key Goals
Primary objectives or targets that an individual, group, or organization aims to achieve.
Purpose
The reason for which something is done or created or for which something exists.
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