Examlex
In a quiz bowl game, Samantha is asked to name the largest of the Great Lakes. This information is most likely stored in ________ memory.
Remarketing
A digital marketing strategy that targets users who have previously interacted with a website or mobile app, aiming to encourage them to return.
Permission Marketing
A marketing strategy where businesses obtain consent from individuals before sending them promotional messages or advertisements.
AIDA Approach
An acronym for Attention, Interest, Desire, and Action, describing a common list of events that may occur when a consumer engages with an advertisement.
Social Media
Platforms and websites that enable users to create and share content or to participate in social networking, facilitating digital communication and interaction.
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