Classical Conditioning Can Also Occur in Humans

question 71

Multiple Choice

Classical conditioning can also occur in humans. Often advertisers use comedy in a commercial to evoke a positive emotion, then flash the company's logo at a consumer. With repeated pairings, the logo creates a positive emotion in viewers. In this situation, the positive emotion resulting from the comedy is the _________.

• A) unconditioned response
• B) conditioned response
• C) unconditioned stimulus
• D) conditioned stimulus

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Definitions:

Sales Commissions

Fees paid to sales representatives as a percentage of the sales they generate.

Traceable Fixed Advertising

Fixed advertising costs that can be directly linked to a specific product, segment, or area of the business.

Contribution Margin

The difference between sales revenue and variable costs of a product or service, used to cover fixed costs and generate profit.

Fixed Manufacturing Overhead

The set costs associated with operating a manufacturing facility that do not vary with the level of production, including salaries of managers and depreciation of equipment.