Classical Conditioning Can Also Occur in Humans

question 71

Multiple Choice

Classical conditioning can also occur in humans. Often advertisers use comedy in a commercial to evoke a positive emotion, then flash the company's logo at a consumer. With repeated pairings, the logo creates a positive emotion in viewers. In this situation, the positive emotion resulting from the comedy is the _________.

• A) unconditioned response
• B) conditioned response
• C) unconditioned stimulus
• D) conditioned stimulus

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Definitions:

Straight-Line Depreciation

A system for distributing a tangible asset's cost over its functional life in uniform yearly figures.

Income Tax Expense

The expense recorded to account for taxes on profits earned by an organization, which is charged against its income.

Capital Budgeting

The process of evaluating and selecting long-term investments that are in line with the goal of investor’s wealth maximization.

Straight-Line Depreciation

A technique that distributes the expense of a physical asset across its life expectancy in identical yearly sums.