Classical Conditioning Can Also Occur in Humans

question 184

Multiple Choice

Classical conditioning can also occur in humans. Often advertisers use comedy in a commercial to evoke a positive emotion, then flash the company's logo at a consumer. With repeated pairings, the logo creates a positive emotion. In this situation, the company's logo is the _________.

• A) unconditioned response
• B) conditioned response
• C) unconditioned stimulus
• D) conditioned stimulus

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Definitions:

Whistle-Blowers

Employees or individuals who expose unethical, illegal, or harmful practices within an organization to the public or to those in positions of authority.

Decision Errors

Mistakes made in the process of making choices, often due to incorrect information, poor analysis, or bias.

Groupthink

The capacity for group pressure to damage the mental efficiency, reality testing, and moral judgment of decision-making groups.

Dissension

Disagreement or conflict of opinion among a group of people.