Trait Method and Behaviour Method Have the Lowest Probably of Rater

question 74

True/False

Trait method and behaviour method have the lowest probably of rater error.

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Definitions:

Considerable Alternative Evaluation

The phase in the consumer decision-making process where options are assessed against each other on various attributes and criteria.

Habitual Products

Consumer goods that are regularly purchased out of habit, with minimal decision-making process involved.

Psychological Needs

Pertain to the personal gratification consumers associate with a product or service.

Functional Needs

Pertain to the performance of a product or service.