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The Answers to "Should We Be in Business" and "What

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The answers to "Should we be in business" and "What business should we be in" provide the basis for which strategy?


Definitions:

Mary Kay Cosmetics

An American multi-level marketing company that sells cosmetic products.

Organizational Culture

The set of shared values, beliefs, and norms that influence the way employees think, feel, and behave within an organization.

Harley-Davidson

An iconic American motorcycle manufacturer known for its heavyweight motorcycles and deep cultural influence.

Organizational Culture

The shared beliefs, values, norms, and practices that shape the social and psychological environment of a business or organization.

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