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During a union organizing campaign, the organizer will schedule an initial union meeting to attract more supporters.
Robert Entman
A scholar known for his contributions to the field of communication studies, particularly in framing and media effects.
Agenda-setting Theory
Agenda-setting theory posits that media doesn't tell us what to think, but what to think about, by selecting the issues that receive extensive coverage, thus influencing the public's perception of what topics are important.
McCombs and Shaw
Researchers known for establishing the Agenda-Setting Theory, which suggests that media has a significant influence on what topics the public perceives as important.
Self-generated Content
Content created and published by the users or entities themselves, rather than by external publishers or media outlets.
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