Examlex
What does IRM stand for?
Prestige Pricing
A pricing strategy where the price is set higher than average to create a perception of exclusivity and high quality, appealing to status-conscious consumers.
Skimming Strategy
A pricing strategy involving setting high prices initially and then lowering them over time.
Market-Entry Barriers
Obstacles that companies face when trying to enter a new market, which can include regulatory policies, capital requirements, and established competitor advantage.
Price Sensitivity
The degree to which the demand for a product changes in response to a change in its price.
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