After Creating a Strategic Plan, an Executive at Microsoft Then

question 66

Multiple Choice

After creating a strategic plan, an executive at Microsoft then looks at how to configure her departments to most effectively reach the company's goals. Which function of management is this executive practising?

• A) planning
• B) controlling
• C) leading and motivating
• D) organizing

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Definitions:

Intent to Use

Refers to a customer's expressed or implied intention to purchase and use a product or service in the future, often measured in marketing research to predict product success.

Trademark Law Revision Act

Legislation that amended federal trademark law, making significant changes such as allowing for the registration of a trademark based on intent to use, among other provisions.

Lanham Act

The primary federal trademark statute in the United States, governing trademarks, service marks, and unfair competition, enacted in 1946.

Tying Arrangement

A business practice in which a seller requires buyers to purchase an additional, often unrelated, product or service as a condition of buying a desired product.