The Management Team at Telus Is Reviewing New Subscriber Growth

question 41

Multiple Choice

The management team at Telus is reviewing new subscriber growth this quarter compared to last quarter. Which function of management is the team engaging in?

• A) planning
• B) controlling
• C) leading and motivating
• D) organizing

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Definitions:

Service Quality

The assessment of how well a delivered service meets the customer's expectations and the difference between perceived service and expected service.

Dimensions

Refers to the measurable attributes of an object, including height, width, depth, and length.

Intangibility

A characteristic of services that means they cannot be seen, touched, tasted, or measured in the same manner as physical goods.

Marketers

Professionals responsible for promoting and selling products or services, including market research and advertising strategy development.