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You run a fitness studio that trains individual clients and small groups. Because you are the only trainer, you run the business as a sole proprietorship. A client was injured and sues you for $1,000,000. You have no liability insurance on the business. What is your personal liability if you lose the lawsuit?
Purple Cows
A metaphor for products or services that are extraordinarily unique and stand out in a market, coined by marketing expert Seth Godin.
Competitive Advantage
A condition that allows a company or country to produce a good or service of equal value at a lower price or in a more desirable fashion for customers.
Buying Behavior
The decision-making process and actions of individuals or organizations regarding the purchase of goods or services.
Attractive Target Markets
Segments of the market that have high potential for profitability and growth, making them appealing to businesses for focusing their marketing and product development efforts.
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