Why Did Gabriella Choose Franchising as Her Method of Entry

question 54

Multiple Choice

Why did Gabriella choose franchising as her method of entry for her jewellery and accessory business?

• A) she wanted to maintain a high level of control in the business and was willing to take significant risks to enter the overseas market
• B) she was not concerned about her level of control in the business but was concerned about her level of risk
• C) she wanted to maintain a moderate level of control but lacked funds to open a division overseas
• D) she was very concerned about her level of control in the company and wished to join a partnership to enter the overseas market

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Definitions:

Complex Relationships

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Nonlinear Presentations

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