Procter & Gamble Added New Fragrances to Its Laundry Detergent

question 35

Multiple Choice

Procter & Gamble added new fragrances to its laundry detergent line in an effort to appeal to a demographic who like to use fragrances in their homes. This is an example of which type of changing factors in the business environment?

• A) technology
• B) environmental
• C) competitive
• D) economic

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Definitions:

Adrenal Glands

Small glands located on top of each kidney which produce various hormones including adrenaline and cortisol, involved in response to stress.

Visual Cliff

An experimental apparatus used to measure infants' perception of depth and their fear of falling.

Depth Perception

The ability to perceive the world in three dimensions and to judge the distance of objects.

Emotional Reactions

Immediate responses to stimuli or situations that involve feelings, ranging from happiness and love to anger and fear.