If You Click on a Link on a Large Hotel's

question 55

Multiple Choice

If you click on a link on a large hotel's website, you can sign up for an exclusive email offer to save 25% on your first stay. What online marketing tactic does this illustrate?

• A) social-media marketing
• B) content marketing
• C) lead generation
• D) banner ads

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Definitions:

Early Start Dates

The earliest possible point in time when the activities of a project can begin, taking into account all constraints and preceding tasks.

Predecessor Activities

Tasks that must be completed before a subsequent task can begin, establishing a sequence in project scheduling.

Estimate

An approximate calculation or judgment of the value, number, quantity, or extent of something.

Resource Constraint

A limitation or restriction on the availability of resources, such as time, money, or materials, that affects the ability to achieve an objective.