If You Sign Up Using Your Email Address on Wayfair

question 12

Multiple Choice

If you sign up using your email address on Wayfair.ca and join the Wayfair Rewards program, you can get 3% back on your purchases. Which online marketing tactic does this illustrate?

• A) social media marketing
• B) lead generation
• C) online ads
• D) content marketing

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Definitions:

Subtle Aspects

The less obvious or nuanced features or characteristics within a given context or situation.

Presentation

The act of showing and explaining the content of a topic to an audience or learner.

Information

Data that is processed, organized, and structured in a given context to make it meaningful.

Perfect Rationality

A theoretical concept where decision-making entities are assumed to have unlimited cognitive abilities to make the most optimal decision, fully informed by all available information.