Nielsen Randomly Selects Households to Participate as Panelists in an Effort

question 7

Multiple Choice

Nielsen randomly selects households to participate as panelists in an effort to understand consumers' shopping and media habits. Some "Nielsen families" have TV diaries to manually record their viewing habits, whereas others have meters that electronically gather viewing information. Which function of management information systems (MIS) does this illustrate?

• A) collect data
• B) record information
• C) process data
• D) gather data

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Definitions:

Flaws

Imperfections, defects, or faults that affect the appearance, functionality, or integrity of an object or process.

Process Capability Ratio

The process capability ratio is a statistical measure that quantifies how well a process can produce output within specified limits of variability.

Design Specifications

Detailed descriptions of the requirements for a product, including dimensions, materials, and performance criteria.

Variability

Any deviation from the optimum process that delivers perfect product on time, every time.