If You Click on a Link on a Large Hotel's

question 55

Multiple Choice

If you click on a link on a large hotel's website, you can sign up for an exclusive email offer to save 25% on your first stay. What online marketing tactic does this illustrate?

• A) social-media marketing
• B) content marketing
• C) lead generation
• D) banner ads

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Definitions:

Current Budget Period

The specific time frame for which a budget is prepared, reflecting planned income and expenditures for that duration.

Selling and Administrative Budget

This is a detailed plan that outlines the expected expenses related to selling the products and managing the business operations.

Cash Budget

An estimation of cash inflows and outflows for a business over a specific period, used for managing the company's cash flow.

Production Budget

An estimate of the total number of units that must be produced in a given period to meet expected sales and inventory levels.