Coca-Cola Crowdsourced Ideas on Its Facebook Page, Asking Consumers to Suggest

question 23

Multiple Choice

Coca-Cola crowdsourced ideas on its Facebook page, asking consumers to suggest an invention, cause, or social app that could "spread happiness." This is an example of which goal for using online tools to interact with company stakeholders?

• A) improving customer service
• B) managing company reputation
• C) gathering product and marketing insight
• D) researching customer interests

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Definitions:

Subjective Process

An experience or method of perception that is influenced by personal feelings, tastes, or opinions.

Contemporary Values

Refers to the beliefs, ideas, and moral attitudes that are prevalent within a society at the current time.

Social Phobia

An anxiety disorder characterized by a significant amount of fear in one or more social situations, causing considerable distress and impaired ability to function in at least some parts of daily life.

Intense Reactions

Strong emotional or physical responses to stimuli or events, which can be disproportionate to the triggering cause.