Which Element of the Promotion Mix Involves the Use of Direct

question 53

Multiple Choice

Which element of the promotion mix involves the use of direct incentives for customers to purchase or try a product?

• A) sales promotion
• B) advertising
• C) personal selling
• D) media relations

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Definitions:

Public Saving

The difference between the tax revenues and government spending of a country, representing the government's surplus or deficit.

National Saving

The total saving of an economy, consisting of both private and public saving.

Public Saving

The difference between government tax revenues and government expenditures, often used to assess a government's financial health.

Closed Economy

An economic system that does not engage in international trade with other countries and relies solely on its own resources and internal market.