All of the Following Are Factors in a Company's Selection

question 72

Multiple Choice

All of the following are factors in a company's selection of promotional tools EXCEPT which one?

• A) the characteristics of the product
• B) the resources of the organization
• C) the company's promotional objective
• D) how many existing customers the company has

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Definitions:

Equity Method

A method of accounting for investments in which the investor recognizes income based on the proportionate share of the investee’s profit or loss.

Investment Account

An account held at a financial institution or brokerage that is used to hold securities, stocks, bonds, mutual funds, and other investments.

Proportionate Share

This refers to an investor's or shareholder's portion of profits, losses, or stock based on their percentage ownership in the company.