Axe Just Announced a New Line of Shaving Creams and Aftershave

question 30

Multiple Choice

Axe just announced a new line of shaving creams and aftershave lotions and needs to build awareness of the brand on a national scale. Axe should pursue which of the following strategies?

• A) advertise on radio and hold a contest
• B) send direct mail to men nationwide and create a frequent-use card
• C) advertise in men's magazines and create point-of-purchase displays
• D) offer free samples in stores to coincide with billboards in select markets

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Definitions:

Indirect Actions

Measures or activities that are not directly implemented but influence outcomes through intermediaries or other indirect means.

Currency Exchange

The act of converting one country's currency into another's, a key component in international trade and investment activities.

Domestic Currency

The currency that is legally in use within a country's borders, serving as the medium for exchange, a store of value, and a standard of account.

Exchange Rate

The value of one currency when being converted to another currency.